If you’re using the Simple Business Suite™ to collect payments or sell courses/memberships, you’ve likely come across terms like products, offers, and programs. Let's break down each of these concepts so you can use them effectively in your business. <h2 class="PlaygroundEditorTheme__h2" dir="ltr">Products</h2>Products in are the actual items, services, or digital assets that you sell. Think of a product as the "what" of your business – it is the tangible or intangible thing you’re selling. Examples of products:<ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">A one-on-one coaching package</li><li value="2" class="PlaygroundEditorTheme__listItem">A downloadable eBook or guide</li><li value="3" class="PlaygroundEditorTheme__listItem">Retainer services (ie: virtual assistant)</li></ul> ExampleIf you want to sell a one-time PDF to download you would create a Product in your Store. After someone signs up for the product, you will use an automation workflow to send them an email with the link to download it. <a href="https://simplebizsuite.helpcenter.guide/articles/workflow-tutorials-all-sales-7666e0-412be" rel="noreferrer" class="PlaygroundEditorTheme__link">This article explains how to set up the workflow.</a> We recommend uploading the PDF to your Media Storage section and linking directly from that in the email so you can keep everything in one place. <a href="https://simplebizsuite.helpcenter.guide/articles/upload-files-to-your-media-library-supported-file-types-size-limits-7666e0-42355" rel="noreferrer" class="PlaygroundEditorTheme__link">This explains how to use Media Storage.</a> ____________________________________________________________________________________ <h2 class="PlaygroundEditorTheme__h2" dir="ltr">Programs</h2>Programs are courses or memberships that guide your clients through a specific process or transformation over a period of time; programs are often educational or support-based. Examples of programs:<ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Self-study course</li><li value="2" class="PlaygroundEditorTheme__listItem">Pre-recorded workshop</li><li value="3" class="PlaygroundEditorTheme__listItem">Group coaching program with resources, call replays..etc</li><li value="4" class="PlaygroundEditorTheme__listItem">Membership with ongoing resources &amp; support</li></ul> ExampleIf you're creating a digital course, you will create a program and upload the resources (videos, worksheets..etc). <a href="https://simplebizsuite.helpcenter.guide/articles/creating-a-program-course-membershipetc-7666e0-b346e" rel="noreferrer" class="PlaygroundEditorTheme__link">This article explains how to set up a program.</a> After you create your program, you will create an offer. The offer is essentially a checkout page for your program (see more below). After someone purchases the offer for your program, they will automatically receive an email with the details to access the program. <a href="https://simplebizsuite.helpcenter.guide/articles/updating-email-templates-for-your-programs-7666e0-17354" rel="noreferrer" class="PlaygroundEditorTheme__link">This explains how to update the email templates.</a> If you'd like to trigger additional actions after someone signs up for your program, you will set up a workflow automation. We recommend creating this to add a tag, send a series of emails to onboard the student...etc. <a href="https://simplebizsuite.helpcenter.guide/articles/workflow-tutorials-core-offer-7666e0-9274c" rel="noreferrer" class="PlaygroundEditorTheme__link">This article explains how to set up this workflow.</a> 💡 Tip: If you're creating a program with ongoing support, we recommend using Communities in the Simple Business Suite™&nbsp;to keep everything in one place instead of a free Facebook group, for example. If you don't have Communities activated in your account, <a href="https://simplebizsuite.com/feature-request" rel="noreferrer" class="PlaygroundEditorTheme__link">click here and we can add it for you.</a> ____________________________________________________________________________________ <h2 class="PlaygroundEditorTheme__h2" dir="ltr">Offers</h2>Offers are how you sell your Programs. You can create an Offer with 1 Program or multiple Programs. <a href="https://simplebizsuite.helpcenter.guide/articles/creating-an-offer-for-your-program-7666e0-fde69" rel="noreferrer" class="PlaygroundEditorTheme__link">This article explains how to set up an offer for your Programs.</a>

This article will explain the difference between the features and how to use them.

If you’re using the Simple Business Suite™ to collect payments or sell courses/memberships, you’ve likely come across terms like**products**,**offers**, and**programs**.

Let's break down each of these concepts so you can use them effectively in your business.

## ****Products****

****Products****in are the actual items, services, or digital assets that you sell. Think of a product as the "what" of your business – it is the tangible or intangible thing you’re selling.

****Examples of products:****

* A one-on-one coaching package
* A downloadable eBook or guide
* Retainer services (ie: virtual assistant)

****Example****

If you want to sell a one-time PDF to download you would create a Product in your Store.

After someone signs up for the product, you will use an automation workflow to send them an email with the link to download it.[This article explains how to set up the workflow.](https://simplebizsuite.helpcenter.guide/articles/workflow-tutorials-all-sales-7666e0-412be)

**We recommend uploading the PDF to your Media Storage section and linking directly from that in the email so you can keep everything in one place.**[**This explains how to use Media Storage.**](https://simplebizsuite.helpcenter.guide/articles/upload-files-to-your-media-library-supported-file-types-size-limits-7666e0-42355)

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

## ****Programs****

****Programs****are courses or memberships that guide your clients through a specific process or transformation over a period of time; programs are often educational or support-based.

****Examples of programs:****

* Self-study course
* Pre-recorded workshop
* Group coaching program with resources, call replays..etc
* Membership with ongoing resources & support

****Example****

If you're creating a digital course, you will create a program and upload the resources (videos, worksheets..etc).[This article explains how to set up a program.](https://simplebizsuite.helpcenter.guide/articles/creating-a-program-course-membershipetc-7666e0-b346e)

After you create your program, you will create an offer. The offer is essentially a checkout page for your program (see more below).

After someone purchases the offer for your program, they will automatically receive an email with the details to access the program.[This explains how to update the email templates.](https://simplebizsuite.helpcenter.guide/articles/updating-email-templates-for-your-programs-7666e0-17354)

**If you'd like to trigger additional actions after someone signs up for your program, you will set up a workflow automation. We recommend creating this to add a tag, send a series of emails to onboard the student...etc.**[**This article explains how to set up this workflow.**](https://simplebizsuite.helpcenter.guide/articles/workflow-tutorials-core-offer-7666e0-9274c)

💡**Tip: If you're creating a program with ongoing support, we recommend using Communities in the Simple Business Suite™ to keep everything in one place instead of a free Facebook group, for example. If you don't have Communities activated in your account,**[**click here and we can add it for you.**](https://simplebizsuite.com/feature-request)

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

## Offers

****Offers****are how you sell your Programs. You can create an Offer with 1 Program or multiple Programs.

[This article explains how to set up an offer for your Programs.](https://simplebizsuite.helpcenter.guide/articles/creating-an-offer-for-your-program-7666e0-fde69)

If you’re using the Simple Business Suite™ to collect payments or sell courses/memberships, you’ve likely come across terms like products, offers, and programs. Let's break down each of these concepts so you can use them effectively in your business. <h2 class="PlaygroundEditorTheme__h2" dir="ltr">Products</h2>Products in are the actual items, services, or digital assets that you sell. Think of a product as the "what" of your business – it is the tangible or intangible thing you’re selling. Examples of products:<ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">A one-on-one coaching package</li><li value="2" class="PlaygroundEditorTheme__listItem">A downloadable eBook or guide</li><li value="3" class="PlaygroundEditorTheme__listItem">Retainer services (ie: virtual assistant)</li></ul> ExampleIf you want to sell a one-time PDF to download you would create a Product in your Store. After someone signs up for the product, you will use an automation workflow to send them an email with the link to download it. <a href="https://simplebizsuite.helpcenter.guide/articles/workflow-tutorials-all-sales-7666e0-412be" rel="noreferrer" class="PlaygroundEditorTheme__link">This article explains how to set up the workflow.</a> We recommend uploading the PDF to your Media Storage section and linking directly from that in the email so you can keep everything in one place. <a href="https://simplebizsuite.helpcenter.guide/articles/upload-files-to-your-media-library-supported-file-types-size-limits-7666e0-42355" rel="noreferrer" class="PlaygroundEditorTheme__link">This explains how to use Media Storage.</a> ____________________________________________________________________________________ <h2 class="PlaygroundEditorTheme__h2" dir="ltr">Programs</h2>Programs are courses or memberships that guide your clients through a specific process or transformation over a period of time; programs are often educational or support-based. Examples of programs:<ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Self-study course</li><li value="2" class="PlaygroundEditorTheme__listItem">Pre-recorded workshop</li><li value="3" class="PlaygroundEditorTheme__listItem">Group coaching program with resources, call replays..etc</li><li value="4" class="PlaygroundEditorTheme__listItem">Membership with ongoing resources &amp; support</li></ul> ExampleIf you're creating a digital course, you will create a program and upload the resources (videos, worksheets..etc). <a href="https://simplebizsuite.helpcenter.guide/articles/creating-a-program-course-membershipetc-7666e0-b346e" rel="noreferrer" class="PlaygroundEditorTheme__link">This article explains how to set up a program.</a> After you create your program, you will create an offer. The offer is essentially a checkout page for your program (see more below). After someone purchases the offer for your program, they will automatically receive an email with the details to access the program. <a href="https://simplebizsuite.helpcenter.guide/articles/updating-email-templates-for-your-programs-7666e0-17354" rel="noreferrer" class="PlaygroundEditorTheme__link">This explains how to update the email templates.</a> If you'd like to trigger additional actions after someone signs up for your program, you will set up a workflow automation. We recommend creating this to add a tag, send a series of emails to onboard the student...etc. <a href="https://simplebizsuite.helpcenter.guide/articles/workflow-tutorials-core-offer-7666e0-9274c" rel="noreferrer" class="PlaygroundEditorTheme__link">This article explains how to set up this workflow.</a> 💡 Tip: If you're creating a program with ongoing support, we recommend using Communities in the Simple Business Suite™&nbsp;to keep everything in one place instead of a free Facebook group, for example. If you don't have Communities activated in your account, <a href="https://simplebizsuite.com/feature-request" rel="noreferrer" class="PlaygroundEditorTheme__link">click here and we can add it for you.</a> ____________________________________________________________________________________ <h2 class="PlaygroundEditorTheme__h2" dir="ltr">Offers</h2>Offers are how you sell your Programs. You can create an Offer with 1 Program or multiple Programs. <a href="https://simplebizsuite.helpcenter.guide/articles/creating-an-offer-for-your-program-7666e0-fde69" rel="noreferrer" class="PlaygroundEditorTheme__link">This article explains how to set up an offer for your Programs.</a>

What's the Difference Between Products, Offers & Programs?

Manage your products, create new ones, collect payments and more.

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